The best website to sell your digital marketing products—like ebooks, courses, templates, or software—depends on your business goals, but platforms like Podia, Teachable, and Gumroad are top contenders.
For a balance of built-in audiences and customization, LinkedIn Learning (for courses) and your own WordPress site with WooCommerce or MemberPress are powerful options. There is no single “best” platform; the ideal choice balances your need for control, marketing tools, and audience reach.
Choosing Your Digital Sales Channel
Selling digital marketing products requires a platform that excels in delivery, security, and showcasing value. Your choice hinges on whether you prioritize an existing marketplace audience (easier discovery) or your own branded website (higher margins and control). Key considerations include integration with marketing tools, customization options, and fee structures to ensure your expertise is presented professionally and profitably.
- All-in-One Course & Digital Product Platforms (Ideal for Most Creators): Podia and Kajabi offer robust, beginner-friendly platforms designed specifically for digital products. They handle hosting, payment processing, and digital delivery seamlessly, while also providing built-in email marketing and landing pages. This eliminates the need for multiple integrations, making it easier to manage your business from one dashboard.
- Marketplaces with Built-In Audiences (For Discovery): Platforms like Udemy and LinkedIn Learning provide access to millions of potential students actively searching for marketing courses. The major trade-off is loss of control over pricing, branding, and customer data, along with the platform taking a significant revenue share (often 50% or more).
- Ecommerce Platforms with Digital Extensions (For Maximum Control): Using WooCommerce on WordPress with a digital downloads extension or Easy Digital Downloads (EDD) gives you complete control over your website’s design, branding, and customer data. This is the most scalable option but requires you to handle your own hosting, security, and traffic generation.
- Simple Digital Storefronts (For Low Overhead): Gumroad and Payhip are excellent for quickly setting up a store with no monthly fee. They operate on a transaction-fee-only model, handling payment processing and digital delivery. They are perfect for validating a product idea or selling a few products without the commitment of a monthly plan.
- Membership Platforms (For Recurring Revenue): If your product is a subscription (e.g., a monthly template club, ongoing coaching), a dedicated membership platform like MemberPress (for WordPress) or Circle is ideal. These tools gate content effectively and manage recurring billing seamlessly.
FAQs
What is the best platform for selling online courses?
Teachable and Thinkific are highly rated for course creation due to their advanced video hosting, quiz features, and student progression tracking. Podia is also a strong contender as it allows you to sell courses, digital downloads, and memberships all in one place.
Can I sell digital products on Shopify?
Yes, you can sell digital products on Shopify by using a dedicated app like Digital Downloads. This allows you to leverage Shopify‘s powerful ecommerce tools and themes, but it adds an additional monthly app cost to your subscription fee.
Is it better to sell on my own website or a marketplace like Udemy?
Sell on your own website (using Podia, WordPress, or Shopify) if you want higher profit margins, full control over your brand, and direct customer relationships. Use a marketplace like Udemy if you are a new creator and want to leverage their existing traffic for initial discovery and social proof.
How do I protect my digital marketing products from being shared?
Most dedicated platforms (Podia, Teachable, MemberPress) offer security features like DRM (Digital Rights Management) for video, PDF watermarking, and secure login portals for memberships. Clearly communicated terms of use and building a community around your brand also deter piracy.
What platform is best for selling marketing templates or tools?
Gumroad or Payhip are perfect for one-time template sales due to their simplicity and lack of monthly fees. For a larger suite of tools or templates, a branded WooCommerce or Podia site presents a more professional image.
Final Thoughts
The best website for selling your digital marketing products is the one that aligns with your expertise and business model. Start by defining your primary goal: if discovery is your challenge, test a marketplace. If building a branded, scalable business is the priority, an all-in-one platform like Podia or a self-hosted WordPress site offers the most flexibility.
Many successful sellers use a hybrid approach, launching on a marketplace to build credibility before funneling students to their own website for advanced courses and offerings. Leverage free trials to explore interfaces and ensure the platform feels intuitive for both you and your customers.