The choice of an ecommerce website builder is not just a technical decision, it is a strategic business decision as the ecommerce website builder you settle for can break or make your business. The guide presents the best ecommerce website builder price comparison.
Review of the Shopify, WooCommerce, BigCommerce and Wix
WooCommerce (with WordPress)
User-friendly intuitive site builder suited for beginners
User-friendly and integrates seamlessly with WordPress
User-friendly, but has learning curve for customisations
User-friendly, suited for beginners
Strong focus on ecommerce, designed for creating digital stores
Adds ecommerce capabilities add WordPress blogging features
Solid ecommerce set of features
Adds ecommerce capabilities to a website builder
Scalable, accommodates businesses of all sizes
Scalable but only within the WordPress ecosystem
Scalable, designed for enterprise level businesses
Scalable for businesses with growth ambitions
High customization, good range of third-party apps
Customizable, within WordPress, my require custom development
Customizable, high flexibility in design
Customizable themes and design features
Vast app ecosystem with thousands of third-party plugins, apps, extensions
Based on WordPress and WooCommerce plugins and extensions
Good range of integrations and extensions
Generous range of apps and integrations
SEO oriented with fine grained SEO tools and features
Depends on WordPress’s SEO plugins and extensions
Has strong SEO capabilities
Has SEO tools for optimizing websites
Flexible and transparent pricing tiers, with clear feature distinctions
Plugin is free, there are costs related to development, hosting, and extensions
Clear and transparent pricing, multiple tiers
Clear pricing, with clearly defined plans
Cost-Effective Starting Point
Offers a free basic plan and trials across premium plans
Core plugin is free, potential costs on hosting, development and integrations
Good range of pricing options and affordable entry
Has competitive Business Basic pricing plan
Comprehensive feature set and tools for ecommerce
Essential ecommerce features, may require development for customisations
Robust feature set and tools for ecommerce
Essential eCommerce features for ecommerce
Transaction fees, premium themes, domain registration, third-party apps
Hosting costs, domain registration and premium extensions
Domain registration and transaction fees
Transaction fees, domain registration, apps
Versatile platform with flexible pricing plans suited for businesses of all sizes
Versatile solution within the WordPress ecosystem
Versatile platform for enterprise level ecommerce
Versatile builder covering businesses with varying needs
Running an ecommerce business is a lucrative adventure, however it is no small feat. This business model requires careful planning, effective marketing strategies and most importantly, a solid ecommerce website builder.
Shopify, WooCommerce, BigCommerce and Wix and many more are the top contenders. While your choice will ultimately depend on your unique business needs and budget, Shopify is the unofficial benchmark of ecommerce platforming.
Shopify: The Unofficial Benchmark
For its intuitive and user-friendly online store builder interface, robust inventory management, vast collection of the themes and apps, flexible pricing, Shopify has become an unofficial benchmark in ecommerce.
The platform has a market share of over 25% globally. Shopify is not just a digital store website builder, it is a powerful solution for taking ideas into the marketplace.
User-Friendly eCommerce Website Builder
Shopify offers a user friendly ecommerce website builder. Beginners and experts can use the intuitive drag and drop website builder to craft professional and visually appealing digital stores in minutes.
Shopify accommodates businesses of all sizes. Some platforms are good for small businesses with micro ecommerce needs while some prioritise enterprise level ecommerce needs. However Shopify, has features and pricing plans suited for businesses of all sizes.
Yet, the platform must have robust features that your business will need as it grows. This is exactly where the edge of Shopify is.
With Shopify you can take off with the low tier premium plans that give you the essentials of ecommerce – and you don’t need to worry about switching platforms when your business starts growing.
The apps and plugins give the capabilities to extend the features and functions of Shopify beyond the default essentials.
Beyond the core ecommerce features, Shopify boasts a vast ecosystem of apps and integrations. This versatility enables you to add advanced functionalities to your store, enhancing the overall customer experience.
Inventory Management and Shipping
Shopify also excels in inventory management and shipping. The platform has comprehensive tools for adding and updating product listings.
With Shopify you can leverage inventory alert and notifications features to configure notifications when your stock reaches certain levels. This is crucial for averting stock outs and over stocking.
The platform also offers robust analytics that you can use to map out which product lines are performing well so as to invest and focus more on these, as well as those performing badly so you can find ways to boost these or eliminate them.
WooCommerce is a top performing ecommerce plugin for WordPress. If you are already on WordPress and you want to run a content marketing powered ecommerce strategy, WooCommerce is a good option to consider.
WooCommerce integrates seamlessly with WordPress and allows you tap the power of content marketing (blogging) to bump up the marketing of your ecommerce business.
The good part with WooCommerce is that the plugin is free. That said, you need to consider costs that are likely to be incurred in customisations and development that may be required for customisations and to extend certain features and functions.
BigCommerce is another solid ecommerce website builder. The platform is popular for its emphasis on scalability. The platform is a good choice for businesses with enterprise level needs.
BigCommerce has a laser focus in affording ecommerce enterprise scalability that can accommodate high sales volumes without the need for third party apps.
The platform also enables multi-channel selling across platforms such as Amazon, eBay and Facebook. BigCommerce provides a native page builder with comprehensive features and tools that can be used without the need for third party apps.
BigCommerce also excels in the arena of product options and variants. With BigCommerce you can have comprehensive options for setting up product variants to make it easy to manage and display product choices and variants (style, colour, size, gender if its clothing, etc).
The platform is an excellent choice for those just starting out in ecommerce and have no technical expertise. The platform is also a great fit business with micro to small ecommerce needs.
Wix stands out for design flexibility powered by a generous range of stunning templates and design options.
Wix also has a growing app market of fine grained customisations, it also offers multilingual support, content management (blogging and content creation.
The platform also offers artificial design intelligence (ADI) and email marketing capabilities.
The choice of the best ecommerce website builder must be based on: your unique business needs, product type, niche and budget.
Make sure whichever platform you settle for has all the tools and essentials you need to get started with your ecommerce endeavour and can handle the growth and scaling needs of your business.
The best way to review these platforms is to test drive them. Shopify has free trials on all its premium plans. Plus, with each plan you pay just $1 for the first 3 months.
This will afford you ample time to test and explore the ecommerce platform and test your business model before you incur any major financial risks.
Wishing you all the best in your ecommerce endeavour.